No more fighting. No more chasing. No more tears.
CLOUD Kids applies with an ultra-soft brush — and kids love the sensation so much they want to do it themselves.
Every parent knows the scene. You're trying to get out the door — beach bag packed, kids excited — and then comes the sunscreen. The squirming. The crying. The lotion that gets everywhere except where you need it.
Standard sunscreen is cold, wet, and greasy. Kids hate the texture. They hate being rubbed. They hate the smell. And parents end up either rushing through poor coverage or skipping it entirely just to keep the peace.
CLOUD Kids was designed by NYC parents who lived this exact problem — and decided to solve it.
Three steps. Ten seconds. Kids actually enjoy it.
Twist to dispense SPF 50 mineral lotion directly into the brush — no pumping into hands, no cold splash of lotion on skin.
The ultra-soft bristles glide on like a gentle paintbrush. Kids feel the soft sensation and stop squirming — many want to hold it themselves.
Disappears completely — no white cast, no shine, no sticky feeling. Even the tricky spots around ears and the nose bridge are covered, easily.
The ultra-soft bristles feel luxurious on skin — more like a makeup brush than a sunscreen applicator. Many kids ask to hold it themselves, turning application into something they actually look forward to.
No lotion pooling in palms, no greasy residue on hands, no product transferring onto clothes or car seats. The formula goes exactly where the brush goes — nowhere else.
Rated water resistant to 80 minutes — built for the beach, the pool, and everything in between. Reapply after swimming or toweling off, exactly per FDA guidelines.
25% Non-Nano Zinc Oxide — the only active ingredient. No oxybenzone, no octinoxate, no chemical boosters. Just zinc doing its job, the way dermatologists have recommended for kids for decades.
Fragrance free. Silicone free. No pore-clogging ingredients, no bio-accumulators. Formulated for all skin types including newborns and highly sensitive skin. No harsh preservatives.
The bottle won't leak, can't spill, and only dispenses when you twist. 50ml is TSA compliant — perfect for beach bags, backpacks, stroller bags, and carry-on travel.
The bottle that started it all. Twist-and-dispense lotion pumps directly into the brush — your hands never touch the formula, and neither does theirs.
Twist the top and SPF 50 lotion dispenses directly into the ultra-soft bristles. Kids love the sensation — and you'll never have greasy hands again.
My granddaughter is a toddler that hates to have sunscreen applied. She seemed as intrigued by this sunscreen's applicator as I was. When I introduced it to her, she helped with the application on her arms and legs. Our little one sat quietly while we painted the sunscreen on her face. No fussing or fighting, and we are all pleased with that outcome.
Before trying this, sunscreen was sometimes the step that got skipped. You'd look at the bottle and think — "Ugh, do I really want to deal with this right now?" But because this one is so quick and clean to apply, I actually find myself using it consistently. It's strangely satisfying and kind of fun to apply.
CLOUD Kids uses one active ingredient — 25% Non-Nano Zinc Oxide — and backs it with skin-loving inactive ingredients safe for babies and toddlers.
No chemical boosters or shortcuts. Just zinc — the safest, most trusted mineral filter for children's sensitive skin.
Keeps skin comfortable and moisturized, even in sun and wind. The same ingredient in premium adult serums.
Plant-derived, non-comedogenic, and gentle enough for even the most sensitive skin types including newborns.
Formulated without ingredients linked to skin irritation or pore congestion — because kids' skin deserves better.
Safe for the ocean, the reef, and the environment your kids are growing up in.
The sole active ingredient. No hidden chemical boosters. No oxybenzone. No octinoxate. Just the purest mineral protection for the smallest skin.
Made in the USA in an FDA registered facility.
National Drug Code: 85678-897-00
Fragrance free · Safe for newborns · Hypoallergenic
CLOUD Kids is the first brush-on mineral lotion sunscreen designed specifically with children in mind. Most mineral sunscreens for kids suffer from the same problem: they go on thick, leave a white cast, and require vigorous rubbing that toddlers and young children resist. CLOUD Kids solves this with a unique twist-and-dispense brush applicator that delivers SPF 50 mineral lotion directly into ultra-soft bristles — no cold lotion on skin, no rubbing, no mess. Kids respond to the soft brush sensation with curiosity and calm instead of resistance.
Pediatric dermatologists recommend mineral sunscreen for babies and toddlers because zinc oxide sits on the surface of skin rather than absorbing into it. CLOUD Kids uses 25% Non-Nano Zinc Oxide as its only active ingredient — no chemical filter boosters, no oxybenzone, no octinoxate. The formula is fragrance free, silicone free, and formulated without pore-clogging ingredients or harsh preservatives, making it suitable for newborns and highly sensitive skin from the first day of sun exposure.
The most important thing about children's sunscreen is that it actually gets applied — and applied well. CLOUD Kids' brush applicator turns a dreaded routine into something kids want to participate in. The ultra-soft bristles feel gentle and pleasant, even around sensitive areas like ears, the nose bridge, and the hairline. Parents report that toddlers ask to hold the brush themselves. Because application is faster and more enjoyable, reapplication actually happens — which is where protection truly comes from.
CLOUD Kids contains no oxybenzone and no octinoxate — the two chemical UV filters most harmful to coral reefs and marine ecosystems. It's the sunscreen parents can apply before a beach day without worrying about what washes off into the water. 80-minute water resistance means it holds through swimming, splashing, and sand play — with reapplication after toweling as recommended.
For many families, sunscreen application is the most stressful part of any outdoor outing. CLOUD Kids was built by parents who experienced this firsthand, and engineered to eliminate every friction point: no cold pump of lotion, no rubbing, no greasy residue, no smell, no white cast. The result is a sunscreen that fits into a family morning without drama — and children who are protected because the process is actually manageable.
SPF 50 mineral sunscreen that kids love and parents trust. Soft brush application, zero mess, no white cast. Free shipping, fulfilled by Amazon.